Applications for companies: Check out 5 tips to create your own
Have you ever stopped to think about the time you spend using your cell phone? Yeah! And what do you do in it? Browse the applications, of course! According to the new report by App Annie, the Brazilian spends about 5 hours a day on the cell phone. This means that if your brand doesn’t have its own app yet, you’re missing out on new business opportunities. To help you out, we prepare 5 tips of what you need to know before creating an app for your company. Check it out:
RESEARCH AND PLAN
The first thing you need to know is that developing an application requires planning. Thinking about the project launch, production and maintenance process are some of the things that must be taken into account. We listed below some elements that can support you on that:
Think about your project's goals and what you want to achieve with it: The idea is to increase the authority of your company? Retain customers? Sell more? With that in mind, it becomes easier to guide the development of the app, in addition to saving time and money.
What do you want to offer in your application? What information will be present? Are you going to talk about the company and what it does? What about customer testimonials? Will the company have exclusive advantages for those who use the app? Defining these points is crucial to proceed with the project
Knowing who you'll be talking to is an opportunity to increase your app's engagement! Therefore, search for information about your customers such as average age, profession, time spent on the internet, what they like to do in their free time, among others.
It is very likely that a software similar to the one you intend to release already exists on the market. Do market research to find out how to differentiate yourself and reflect: "What can I do to make consumers choose my app and not the competition's?"
Search if the app needs to be in one or more of an app store. Does your audience use the Apple Store, Google Play, the Marketplace, or both? This decision can guide you about the technologies and tools you may need.
DEVELOP THE SCOPE OF THE PROJECT
At this stage, it is important to gather what you have to build your company's application, put it to run and attract the interest of the audience. Define information such as description, limits, objectives, deadlines, responsible costs and restrictions of your project.
FIND THE BEST DEVELOPERS
With the scope of the project ready, it's time to choose the best developer on the market, after all you don’t want a superficial and flawed app, right? Therefore, bet on professionals specialized in mobile programming and guarantee a unique experience to users, without having to worry about technical aspects.
PROVIDE THE BEST EXPERIENCE TO THE USER
With good developers at your side, present the scope of your project and define the appearance you want to give to your app. Which colors and icons do you want? What will be the placement of the menu? A good interface increases the chances of the user being more faithful to your app.
PLAN A MARKETING STRATEGY
Certainly, you don't want to invest so much in developing your company's application to make it sink in download stores. To avoid this, develop a good marketing strategy. How the app will be marketed? Marketing emails and landing pages are just a few options. Another option is to take the marketing strategy you already have in your company and include a QR Code with exclusive benefits for clients that download the app.
UPDATE YOUR APP WITH SOME FREQUENCY
After launching the app, it is important that you keep the public's interest. So, don't forget to update the app frequently, with promotions, valuable content and benefits for the user, so he will feel the need to access the app daily.
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